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watch out family style restaurants!
WATCH OUT FAMILY STYLE RESTAURANTS!
About a week ago my family went to the Iron Age Korean Grill on a Saturday night. We got there at around 5:30 PM and I expected to wait for about 1 hour. Needless to say this place was packed to the gills. It was a 2 1/2 hour wait. At 9 PM, people were still coming in.
What makes this place so great are a number of things:
1. Pay one price/per person and all you can eat. Imagine fresh beef bulgogi (marinated beef) placed on a gas stove in the center of the table along with all kinds of condiments like Korean sweet potato noodles marinated in sesame oil and mirin sauce, hot a spicy radish, kimchi and a delicious salad wih a red chili dressing, hot spicy but sweet and savory. Salad was fresh and lively.
The premises was super clean and every 5 minutes, it was someone's birthday celebration. Music was entertaining and maybe a little loud with screen projection geared towards the young people or those looking for a bubbly atmosphere.
The staff was very professional. The place didn't slow down until 10 PM.
Offer something different yet tasty and flavorful, offer a good value and allow patrons get involved in the cooking process.
Are you telling me that executives for Chili's, Applebees, TGIF, and othe food chains haven't researched what the public likes. As my family left, we were stuffed and satisfied and got our monies worth. I looked at my watch and it was 10:30 PM. I looked across the street and saw Chilis or Apple bees closed by 9:30 PM on Saturday. If there was any day to open late, it would be Saturday and stay opened late.
With the family fast food, all I can think of fried food, processed with cheese and microwaved cooked.
Aren't you tired of it?
They betta wake up and smell the roses.
Yes, a lot of the influence in food variety is coming from Asian, hey why not. It's time for a change.
Things need to change, being more creative offering delicious dishes that are fresh and allow customers involved in the cooking process. The new generation is demanding more and those that want to hear and understand their life style will succeed.
Oh by the way the restaurant again is the Iron Age Korean Grill in Catonsville off of Route 40.
By Chef Woo Can at www.chefwoocan.com