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Restaurant Critic & Food Blogger
Sometimes I wonder about Business Decisions?
The food business is highly competitive. That's a fact. I get it, big business wants to purchase profitable entities and broaden their reach of the consumer. The various entities purchased would cover their bases for various consumer buyers.
Eliminate the competition and the monopoly. Ok that's great but how much attention can management track progress of these entities. Allow these companies to run as they have always run. Don't change things as long as they are profitable. A lot of these acquired companies have done business for 50 years or more with very little changes and losing their grip to understand changes with the new generations. They just look at the bottom line numbers. if still in the black, then great
Case in point, Kentucky Fried Chicken. A longtime and the best known brand in the world. Ok, there has been slight changes in their product but the original recipe has stayed the same. Don't get me wrong, I love the origal recipe. Crunchy has gone through slight changes but only until recently have they tried various regional styles of fried chicken but the Colonel as old as it is is still the brand recognition.
The competition has come and gone and tried to give KFC a run for their money but not exactly that strong, until Popeyes Chicken. Crunchy and spicy, so delicious, then Chick Fil A changed the whole scenario. . Chick Fil A's secret, breast meat brined in a sodium solution, lightly breaded, add a pickle and provide a hamburger bun. Success was that simple. KFC's numbers were impacted. They tried to copy the Chic Fil A sandwich and they did make a superior one but the problem was they never communicated their new success.
Now Chic Fil A is #1, have you visited one? It's clean, servers are young, energetic and happy. and willing to help you. Comfortable seating and always someone from Chick Fil A always cleaning. KFC, dirty, greasy, sticky, personnel, unhappy, unmotivated and just disgusting. Then Hark! KFC parent company truly believed that KFC's needed facelift, but the same ole food and the same old management. Money wasted, yep!
Rather than understand the new trends, understand the new generation and most importantly understand the competition. KFC get's a "F". Never be comfortable, always improve and always be 1 step ahead of the game.
Now, in my town of Bel Air, MD. KFC has been a long standing fried chicken place, lately, Chick Fil A has opened up and now Popeye will be coming soon. Bye Bye KFC, you blew it!
By Chef Woo Can at www.chefwoocan.com
#KFCfailure, # Poorkfcmgmt, #shameonyouKFC