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McDonald's You Better Watch Out!
I've been going to your establishments all over the country. Whether iI'm on business or vacation whenever I'm in a mood for a hamburger fix I always go to you guys for my favorite sandwich 'The Big Mac". It's always the same wherever I go, and your french fries and a soda is the quick perfect meal. For me its been over 40 years of McDonalds as the place to go for fast food.
In those years, McDonalds has changed with new products, some good, so not so good but McDonalds was always revolving. They listen to the latest trends like Drive In's, play area for the kids, Happy meals and more.
The latest trend which they have dominated has been the breakfast menu at first and now breakfast 24 hours. McDonald's is the king of Fast food breakfast. Yes, Taco Bell is trying to compete, Burger King is still considered second, others fast foods haven't even tried to compete, however the other day I went to visit Chick Fil A, I received a coupon for a free Chicken biscuit sandwich from them and decided to try it out. Well, The first thing I appreciated was how clean the place was. and I was greeted immediately with smile and saying "Good Morning." At some McDonald's the staff knows I came into the store, no acknowledgement and no greeting or they just let me stand waiting for service. Now, I can only imagine that McDonald's is making tons of money but what corporate may not see is if you take the customer for granted, yes, you may lose some die hard customers but the growing discontent of your customer base will look for some other place.
The corporate response, is "we can't make everyone happy" and that's the attitude of a company that is #1 fast food in the world, but the power of us letting people know the experiences is stronger than they might think. Social media has become the source of letting people know to a very large audience.
I like the McDonald's breakfast menu but nothing has changed for a number of years which I need to say. Chick Fil A has a very delicious menu selection, prompt service and a very very professional staff. Their dining room is exceptionally clean and very cozy.
What a way to strart your day right. If Chick Fil A continues with serving the customer with friendly service and delicious food, McDonld's beware Chick Fil La is right behind you.
They've got the system down pat but understanding their customers. McDonald's I don't know what your doing besides counting your profits and opening mediocre stores?
By Chef Woo Can at www.chefwoocan.com