Explore Eat & Enjoy
Restaurant Critic & Food Blogger
Do really care to know what your customers want?
They all know you make millions of dollars in profits whenever food is being served whether it be fast food or family style food establishments. Yes, there was a whole bunch of restaurants and take out places that were established in the 80's and I guess success has a funny way to say, if it isn't broken why change. The result is these places are losing business and most will close, because customers are just tired of the same ole thing, microwaved cheese laden food.
These days its not what you offer but its now keeping with different trends from different generations. The 80's restaurant chains were based on the Baby Boom Generation but today, the Baby Generation doesn't count today. We're lucky to go for a Happy Meal at McDonald's to survive these days.
Corporations needs to find out the latest or develop the latest trends but that's a high risk task. They'll looking for a sure thing but I have to say is what is a corportion that makes money is a corporation that takes risks. Today the word "Risk" is a dirty word. Not willing to spend the money in research as to making various creations and see how the lublic reacts. ut they are willing to invest millions of dollars in upgrading the restaurant atmosphere with new furniture and provide a modern theme as if that will make the customer comfortable and then they can enjoy their meal in a relaxed atmosphere?
So in the long run corporations are willing to close a location and layoff workers then invest in new trends and market new innovations. That's what it seems to me or more importantly, trying to fill positions with anyone that can walk and talk but has the worst personality and treat the customers with rude and obnoxious behavior. Is it too much to ask of them to treat customers with respect. It seems to me they are just going after the mighty dollar at any cost.
There is one fast food establishment that defies the odds. They are a chicken place and their name is Chick Fil A. Good food, interesting new products, excellent customer service and professionalism is exhibited to the T. Why are they doing it right. Well, any weekday lunch hour or during the rush hour, the Chick Fil A in Bel Air, is jammed pack with cars entering and leaving. Take out delivery is packed with orders. and on Saturday during lunch hour and dinner, its packed.
They got it right. Today I was reading n article that they are "Experimenting" with establishing a kitchen over their drive ins to accommodate faster service to many more customers driving in. They experiment, tweak analyze and evaluate and make changes.
With all the supermarkets out there, why is a foreign supermarket taking over as the low prices store on the block? Aldi, obviously there are some products not worth purchasing or are just kinda expensive but compared to others overall, they provide lower prices to most staple foods we seek out. In the beginning the stores had trouble keeping up with servicing they fruits and veggies, but trial and error they finally have addressed the issues. What's interesting is that in the frozen food section, they rotate their selection of foods which provides a variety of frozen foods and not just seeing the same things. They always have interesting frozen foods, from Pup cups, to Ben & Jerry's ice cream to Asian food, to pizza to Gyros. Why is the cost so much cheaper than the average supermarket. It's simple, they provide less and therefore charge less for the most part. They portions aren't huge when sold. They're moderate in size and quantity. I just know that the non name brand products are so much cheaper.
But the funny thing is Aldi is the new kid on the block, why do they know that most Western supermarkets don't? I don't think you have to be a rocket scientist to figue that out.
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