Here's Chef Woo Can's take on this concept. The premise is to alleviate all the preparation of cooking a healthy and nutritious meal. All the shopping is done for you, hard to get ingredients are obtained and everything is pre measure sent to you in a insulated container sent Fedex.
A couple of years ago another business leased space with cooking facilities and ingredients at the customer's disposal and all the customer has to do is cook the meal based on the recipes available Well, they are no longer in business.
The point is pretty simple. With busy schedules affecting practically everyone, these companies don't get it. No matter how simplified they make the process of preparing a meal, people just don't like to cook. Period. The idea of having gourmet foods during the week?, using expensive ingredients?, shipping in a insulated box and sent overnight for freshness?
Well for the short term, its a great idea but eventually costs will be a major factor. Eventually sending overnight shipment is passed down to you, exotic ingredients will probable be a passing fad and cooking it, s it worth all the cost? Your paying alot for ingredients, portion control, recipe, and sauces.
Well, consider a personal chef (Chef Woo Can) for basic home cooking that's just as health, good value and delicious.