Food Companies For Dummies!

Food Companies for Dummies!

When food companies started filling supermarket shelfs with products, they took advantage of the food process by automating everything to make more product in less time. They took advantage of all the chemicals that would help them save monies, increase shelf life and make their products taste so good.
They were banking the generations to just buy their product based on heavy marketing and repeat buyer ship.
Initially, it worked, and they were making monies that way. Cut expenses where possible when producing product and maximizing profits. They figured putting more products out there will give the consumer more selections to choose from, thereby increasing the use of more chemicals to allow these products to have more shelf life. 
Well, sometimes if you don't change, consumers taste change, there's more information on the internet and trends develop pro and against the current standard.
Do your research companies.
This is what we want:
1. Narrow down the products based on sales threshold. Anything under discontinue. There is way too much to choose from.
2. Focus in on the best sellers and research how can you make it better without any artificial chemicals, preservatives, additives, nitrite, nitrates, high Fructose and any other ingredients that are bad bd bad.
3. If you do this, then your less likely to worry about shelf life because the item will sell quickly in a short period of time. I think you'd rather know that the customer wants the product. 
4. Marketing, should not be deceptive and fancy packaging adds cost. Just develop a simple package no nonsense to keep cost down.
5. Fancy pictures professionally done is deceptive. 
Health, nutritional value, taste should be natural, therefore using the highest quality of ingredients creates more taste. Cost, don't worry, consumers will pay higher prices if they are getting better value.
6. For those consumers struggling with higher food prices, reduce the quantity and therby lowering the price. Instead of buying 8 hot dog package, maybe offer 4 package at 1/2 the cost.
7. Give the consumer what they want and you'll be surprised that they will be d evoted to your brand. If you continue to cover every corner of the food business, then consumers will be confused as to what to buy. You want to avoid confusion.
8. Focus on those products that can be made well, appealing to consumers and reduce the remainder of your product portfolio.
I teach Asian cooking class at the local college and the general consensus is they want to avoid buying products with all the bad stuff in it, just tired of being ripped off. They prefer to learn how to eat better, using natural ingredients, light sauces that don't overwhelm the flavor.

Chef Woo Can
www.chefwoocan.com
www.etsy.com/shop/creationsbywoo
YouTube: Chef Woo Can
​Amazon Books: Search: Chef Woo Can or The You Can Do It Asian Cookbook
 
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