Eating Habits are Changing!
Eating habits are a changing. The days of conveniently going thru the drive thru or waiting less than 3 minutes to get your order may be a something of the past. Today, people are willing to wait a few minutes customizing their food or getting their meal fresh.
Fast food automation was designed to cut expenses and provide for quick service. Standardization was key then, losing some flavor as the burgers are sitting in warmers. There's a difference from a hot fresh burger than pone that has been sitting in a warming try for a few minutes. Did you ever wonder why a Burger King burger has more flavor than Mcdonald's? Why is 5 Guys doing so much better. Can't be the quickness an order is prepared but the burger is fresh and tasty.
Customers have spoken and fast food is slowly getting the hint.
A long time ago, while residing in Massapequa Park, there was this fast burger place called "All American". They were famous for their home made fresh fries, no chemicals but a certain process. Tasty French fries were the best. The burgers, basic, cheeseburger, double cheese burger etc... and the buns were slightly toasted. Everyday at lunch, this place was packed, weekends, jammed pack. Offers were made to expand but they remained just one take out burgers. You burgers were so tasty, maybe it was the grease but grease has the flavor. Wasn't overwhelmed with lettuce, tomatoes and other condiments, it was a basic burger plain or with cheese.
Maybe these fast food burger joints need to go back to basics. Shake Shack follows very closely to All American Burgers.
Customer don't mind waiting for a fresh basic burger. They will pay for a good burger.
So, fast food burger joints, get with the program and make changes.
McDonald is doing it to some point but frankly I can't tell the difference with their fresh quarter pounder?
Wendy's Burgers fresh, but make a basic cheeseburger or hamburger and let's talk. An indication of a great hamburger is the patty and bun.
by Chef Woo Can at www.chefwoocanmaryland.com