Explore Eat & Enjoy
Restaurant Critic & Food Blogger
Corporate American Fast & Family Food Chains
I gotta tell you with inflation rising, cost of everything is going up what is corporate
American doing with raising prices and passing it to the consumer to spend for mediocre food. They are making million with record profits, they make their shareholders happy but with the millions in profits what do they spend it on?
Well, honestly, the food is mediocre, the product portfolio hasn't changed in decades and we get the same old food because its convenience only and to eat something that's satisfying by making u full and bloated.
Meanwhile, people are travelling the world, visiting countries that offer a different taste, texture and it's not processed. The experience leaves an impression that they cannot forget, then we come back home and itw the same old food.
So, what are American Corporations Fast & Family food chains doing? Apparently, they don't care that their sites are closing in record numbers due to low revenues, it make sense or they redesign the site to make it look more contemporary or modern nd they spend millions to do it even billions to upgrade their appearance. But the food is still the same ole same ole.
This is what happens when corporate American is drowning in massive amounts of disposable income and really have no idea what to do with it. As long as the shareholders get their dividends. Then we see a commercial advertising that they will revamp a burger by putting more onions on the burger which will enhance the overall flavor and freshness.
They are in a dilemThe modelm a, the old way of thinking is minimize expenses and maximize profits. That's the formula for success. Then they share the wealth with shareholders., so where does that leave the consumer? Frankly, noting at all but paying higher prices for food that's mediocre at best. The business model has changed for decades.
Here is my approach. Hire manufacturing engineers and hi tech individuals and pay the salary necessary to get the best talent.
Hire focus groups to reevaluate your product line and read and listen to their feed back. Design focus questions that ask probing questions designed to be honest and truthful.
Assembly line mentality can no longer apply, nor microwave use ruins the individual flavor of any dish. Example, what's the difference of a hamburger made in a pub versus a basic hamburger at your local fast food. The biggest difference is price and taste. 5 guys exemplifies this approach, customers will pay more for a better quality burger. but the problem is only a small segment appreciate and willing to pay their prices. How do they reduce the price? obviously the kitchen is full of staff and it seems that each staff member is responsible for a certain task. Reconfiguration of job duties can be applied. Repetitive jobs can be robotized cutting down on payroll expense, staff is reduced and current staff will learn to multi task responsibilities which will require better staff personnel that can multi task.
If you seen the show Diners Drive-In's and Dives hosted by Guy Fieri, every one of the visits are Mom & Pop and are so crowded with customers, why?
Quality material ingredients, pride in their job, satisfaction and cutting no corners.
It's the food stupid!
Have the manufacturing engineers develop robotics to prepare the mundane tasks that do not contribute to the flavor, Use the tastiest beef, the best rolls and flavorful fries. There is a hamburger stand in Massapequa, NY called "All American Burgers" and why have they last for decades? Still popular and always crowded. I'll be the first to tell yo that they fries are nothing like McDonald's, Burger King or Wendy's.
Something to do with soaking the fresh cut potatoes ridding any starch, then deep frying getting the inside of the fry completely done but the surface is slightly crunchy, in a limp status not exactly firm.
A good tasting burger is the bet. Add cheese and let it ooze out the sides, fresh onions, fresh tomato, lettuce is extra special along with freshly made bacon.
The corporation is running the stores, allow individuals with experience cooking to run the stores and allow corporations to tell thee owners what percentage of fat is needed for a good tasting burger. Let a bun be a bun,
Let the focus groups let the corporation if smash burgers are better than the traditional burger, just listen to the customer.
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