Chef Woo Can's Revolutionize The Buger King Whopper
It's time to shake things up for 2020!!!!! Since Corporate Management takes time realizing that their product line needs a little shakeup, Chef Woo Can has a simple answer. "Keep Things Simple"
The Burger King Whopper has alot going for it!. It'sa fire grilled burger, that has been a mainstay for the corporation for so many years. I definitely feel there needs an upgrade, why not? The worse that could happen is the public will reject the new creation.
You never ever want to say "what if." Success is always experimenting on ideas and continuous innovation. Unless I missed something, how has the Whopper been upgraded? It hasn't!!!!!
Burger King took a risk with the Impossible Whopper. A true success vegetarian burger. Great for anyone that want to help reduce their beef intake and eat healthier. Calories may be the same but the effort of contributing to reducing the reliance on beef. Not everyone will jump aboard but at least it was an alternative. But for the beef eaters, they deserve a change.
What is corporate thinking? You would think they need to find ways to exceed sales or introduce the next best thing. Ok, they did try, they made their version of McDonld's Big Mac. Why would anyone want the Big Mac other than McDonald's. That in my opinion was a lateral introduction of product.
Hey why not introduce a 1/2 Pound Charcoal Broiled Whopper? What is the worst thing that can happen? Test market in specific demographics and see what the results could be. You never know.
The 1/2 Charcoal Broiled Whopper. Advertising and marketing would have a field day! "Boy, that's a Whopper!.
At eh same time take lesson's from Popeye's Chicken Sandwich. I love Popeye's Chicken sandwich both regular crispy and spicy crispy. The chicken is huge, flavorful and delicious!.
I mean when you say Burger King, the name most familiar brand is the Whopper! So, why not offer a Chicken Sandwich Whopper.? I love competition, give Popeyes a run for the money. KFC is doing thei best with a chicken sandich between 2 glazed donuts? KFC introduces but fails to followup with aggressive marketing. At one time they did have a great chicken sandwich. Even the food critics said it was good, but KFC never really advertised or marketed.
I beleive Burger King has too many products that are there to appease different customers. I strongly believe they should reevaluate their product line.
By Chef Woo Can at www.chefwoocan.com
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