Your're going to love this blog topic. It's that time to buy our precious dogs their food. We go to the major pet Store and what do we see. Rows and rows of dog food. We usually purchase the same food because they know the taste and fel comfortable. But as you walk around and look at other brands, some show kibble with green and orange color. I'm thinking they want us to see that the kibble is made with carrots and peas BUT hold up, dogs are color blind!!!!!!!!!!, so are these companies looking out for our doggies are soliciting to us whats best for our doggies.
Look no further, notice the words used to market their delicious kibble. The intent is to make it delicious to you in how you view these words in your foods? (ie: delicious, wholesome, nutritious, No fillers, tastier, all the adjectives you could ever imagine. You ask how they can get away it? Easy, remember the law firms and lobbying groups focusing on the FDA? Legislation was passed to allow special wording without backing up these adjective claims.
Use psychology on the buyer both visual advertising and keywords that the buyer can associate with what they want in their food.
s you know, our dogs will eat their food if it taste good. What do companies that produe our food use to make things taste good? Salt, Sodium Nitrate, Nitrates!!!!!! Why not apply this concept to our dogs food. I bought product to specifically address dental health. Thee was so much salt, that my dog drank so much water, that when he had to go, the pad was completely soaked, Go figure. I stopped it and his urination was regular.
T.V host's selling dog food, why not jump on the bandwagon. It's a multi billion dollar business. You would think they should practice good for for their dogs but in order to cash in on this industry, keeping cost down is a major consideration, so is thei food real different and healthy? or more of the same. You see them advertising on TV, so its the image of an accomplished chef preparing goof for us, we assume they'll do the same with their brand of food? or not?
I say not!!!!!! They just want a small piece of the million dollar industry and using their star recognition help get them there.