How do I lose weight and maintain?

How Do I Lose Weight & Maintain?

Well, the  odds of that happening is very difficult. Why? Let's see  what's happening? 
Food manufacturers  look at us as consumers with  disposable income. Their mission is  to find ways to maximize profits while retaining existing customers and bringing new customers into the fold. So what ae their resources to achieve their goal? First off advertising  on television with  fancy pictures that are artistically shown to make the product look mouth watering.  Our sense of sight on these perfectly picture items is very enticing.  We're pounded every day with new products until we basically mimic the commercial. 
Fast food and fast food family establishment does the same every minute of everyday. Hundred of thousand of dollars are paid to advertising firms to see a companies product using adjectives, verbs, lingo and run every day of every minute of everyday.
Companies have advertised every facet of our life style and uses it to their benefit on how to make life easier for us all by providing fast service, fast food at a reasonable price.
The concerns of companies is to maximize their profits . How do they do this? By buying the cheapest grade of  meats. Cheapest grades means no flavor. No flavor no body will buy, so for beef what needs to be done. I remember a time when good beef had their own flavor. Now, we need to marinate our meats. Mind you marinades consist of salt and/or sugar. Both are harmful to our bodies   through high blood pressure and diabetes. 
We've never been told that our diets must change as we get older. But emphasis is more on devices to monitor our ailments that preventive measures that ultimately can be used to ween ourselves off these medications.
So, what happens, the Millennial Generation puts their foot down demanding food manufacturers to cut out sugars and/or salt. No hormones has been discontinued. Great strives  are being made at the request of Millennials generation. My hat goes off to the  Millennials. 
But the food service business finds loopholes like let's emphasize sugary drinks  and offer them at a cheap price. Change advertising geared toward thirst quenching drinks, so we may eat a little healthier, we miss the mark with drinks that are so sugary.
Fried food is the essence of fast food eating. The crunch factor is very important. Crunchy with salty and sweet is the perfect flavor combination But with the onset of the air fryer you would think eating healthy fried goods is great, but its the flavoring agents in the batter that turns a green light to buy more.
So, can we lose weight? Yes we can by simply "Will Power" We never hear anything about "Will Power" and its quite difficult to achieve. Stress, Anxiety, Depression,  impact and stand in the way of weight gain. 
Companies are reducing staff meaning more work, administrative delays in hiring leave vacancies at its highest creating more stress working with less.  Relationships, unhappiness all compound the problems we face each day. So, we turn to comfort food, ice cream, high fat foods,  and constantly being bombarded every minute of everyday. We just want to relax watching the tube. But is it really wise. Personally, I though Cable TV was to be shown without commercials,  but that's not happening.  
No matter what diet book we purchase and you need to know that some of these diet books haven't been tested whether they are safe or not. And just think, 1 diet book applied to all? What about family history, preexisting cases, high blood pressure, diabetics, sometimes some diet books don't consider individual with these conditions. The stress that's put on your body takes a toll?
So be careful. Certain diets address certain issues and sometimes they achieve the goals on that diet but may cause other problems like deficiencies in other areas.
The diet books objective is to lose weight, maybe not so much to maintain that weight. So, you lose that weight and you now say, I'll have a treat and that treat leads to another favorite food and promising yourself that you'll get on the wagon back to diet and after awhile it never happens. The stress that your body is going through is tremendous.
So, what can we do? You have to convince yourself that weight gain causes other problems. Once you realize that that's great. Delicious food can be eaten in moderation but portion size is important. Fruits and vegetables must be part of your meal. Consider your age, younger there may be more mobility and exercise. Mental awareness may contribute to weight gain, were there events that is hard to handle or unresolved. 
Do you know your body, high metabolism or low metabolism,  life style change needed.
Diets are made to offer appetizing delicious meals but can you constantly sustain this diet or do you miss your comfort food?
The mail order meals are great but how long can you sustain eating healthy versus learning to do it yourself. Can I start cooking at home, controlling  everything you eat. Control of salt, sugar, substitute items. Yes, its alot of work but after awhile you need to convince yourself your doing it for your well being and your family.
Adjustment is always a problem.  Complaining is expected but like everything else, they'll appreciate healthy eating.
​Let me know what you think?