We Want More Food Variety Stupid!
Let's think this out. Big business is so wrapped around the numbers that they fail to see changes are happening all around them. Does big business know what going on around them? I think not. Ok, They recognize the Millennial generation from what standpoint? Ok, they can't afford to buy a home, they rather live for today and they order carryout all the time. Is that all they know? If so, they are really stupid!
Let's look at how the family style restaurant and fast food chains came to power. Ok, before we became parents, our parents during the 60's gave birth to all of us or most of us. That's when the fast food franchises sprouted. They sprouted and sprouted all types of fast food, from fried chicken to hamburgers to shakes and fries. But if you remember, we enjoyed these foods on the weekend. Never did we have this during the week. It was a special treat to go to McDonalds on the weekend or on Long Island Wetson's. We drove up to these places and walked to the counter to place our order and we got our order in minutes. Drive in? Where? For the time it was great, a quick bite that was delicious and filling. Then our parents didn't want to rush their food and wanted to relax while we at a good family meal. It was great, going out for family meal whether it be steak, seafood or even a great breakfast. As the baby generation grew up, that was all we knew. Chinese food was delicious and different, then Japanese food but the standard foods like meat loaf, subs, chicken here chicken everywhere and we just kept on tolerating it. We, the baby boom generation was the focus of marketing strategy. Eventually these chains became franchisee, so the parent company can make money. It was more a money machine for the huge conglomerate. The idea of improvising new food ideas never materialized. It was a money machine, what can they do to maximize profits. Hmmm, buy cheap products, no flavor, add flavor enhancers and tenderizers and lots of chemical additives and preservatives to guarantee shelf life. As long as thee was guaranteed revenue, why change? but as the baby boom generation faded out, these same institutions saw revenues dramatically reduced. The solution, close stores. What popped up? hmmm, Ethnic foods from the mother country. Their meals are authentic, tasty food that fun to make yourself in front of you. Customer participation? good idea? different, what an experience!. These places closed on Friday and Saturday night at 11 PM and it was packed with Millennials. The Millennial children then tell their baby boomer parents and they want to try it too!. What gives? As a matter of fact these new places don't offer fried foods for the most part or lots and lots of cheese smothered on food. and if the place required you to wait up to an hour, what does that say? It must be good!!!!! I look across the street and I see Applebee's on Saturday night closed at 9:30 PM>
What's the stigma associated with family style restaurant chains? Microwaved food with lots of cheese cheese and more cheese. After awhile these food chains foods taste the same. All your tasting are the flavoring agents.
So, family style food chains should be phased out and be more innovative by using their existing locations and redefine themselves.. Lease their premises to Caribbean, Hispanic or Asian, authentic fresh, no microwave, natural and fresh! Think of ways to allow the customers to participate in cooking their foods or offer a Tapas style restaurant to reduce waste and increase variety.
The Food Network's show Diners Drive In's by Guy Fieri, shows business that cooks from scratch and the demand is overwhelming. Foodies know great food, you can no longer fool us!
By Chef Woo Can at www.chefwoocan.com
#familyfoodchainsarebecomingextinct, #followthemillennialtastes, #nomoremicrowavedfood, #nomorecheeseforfamilymeals