The food truck concept has been around but lately it has been a phenomenon in the United States. Entrepreneurs are tired of the high leases they must pay for a brick and mortar store. Utilities, rent can literally create a financial burden especially if your a new business owner. Is it really worth it today? Maybe 30 years ago, maybe yes, it was the only thing that a immigrant family could afford to do by starting a business, but today, rents are out of this world, gas, electric, water is going through the roof.
So, many entrepreneurs considered a food truck. A kitchen on wheels. Initial investment is small in comparison to a brick and mortar store, utilities, gas generator to power the gas grill, deep fat fryer, water heater, licenses is not as difficult than dealing with the health department although they could be strict but overall, its sorting out the right location, time slot, what type of food are you selling, who are your competitors ns the quality of your food. Are you providing good value?
Obviously the city that has all the foot traffic is preferred but more and more food trucks ae hitting the suburbs, you ask how, well, now fire departments are leasing their space and designating spots for each truck. They're advertising on Facebook when and what time they'll be there, the fire house I'm sure get a small percentage of sales and overall its a win win situation for everyone.
The cost of a food truck is a few traffic violations, disputes with brick and mortar store imposing on their territory. But more and more spaces are being leased to food trucks.
The quality of the food. I'll say my experience with them has been fantastic, fresh, and for the most part good value for the money. Of course there are some entrepreneurs that skimp a little on their products. They'll learn the hard way I guess because they're are plenty of new entrepreneurs waiting to take their spot.
Chef Woo Can
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